Station Profile

Format & Call Letters

Classic Rock - KGMO FM

Format Description

100.7 KGMO is not an era of music – it's a state of mind. 

100.7 KGMO is the Heatland'’s Heritage Classic Rock Station playing great music of the 1960's, 1970’s, 1980’s.

100.7 KGMO is targets Men 25-64 and Adults 25-54.

Classic Artists: 100.7 KGMO plays Aerosmith, Tom Petty, Motley Crue, Van Halen, Pink Floyd, Def Leppard, ZZ Top, Led Zeppelin and much more.

100.7 KGMO's Classic Rock music format has also become a very popular at work choice for listeners. 

100.7 KGMO allows advertisers to reach a large consumer group that can’t be reached with any other station.

100.7 KGMO's Classic Rock music format continues to be one of the most top rated formats in America for advertisers.

100.7 KGMO's is designed to reach active consumers in their prime spending years.

100.7 KGMO's Classic Rock is a format that has proven itself to be timeless!

Demographic Profile 

100.7 KGMO has wide demographic appeal with consumers who have purchasing power!

Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group.

- 2% of 100.7 KGMO listeners are adults 65+.
- 12% of 100.7 KGMO listeners are adults 55 to 64 years old.
- 28% of 100.7 KGMO listeners are adults 45 to 54 years old.
- 24% of 100.7 KGMO listeners are adults 35 to 44 years old.
- 20% of 100.7 KGMO listeners are adults 25-34 years old.
- 14% of 100.7 KGMO listeners are adults 18-24 years old.

Gender: 64% of 100.7 KGMO listeners are male while over 36% are female.

Household Income: Classic Rock listeners in America have high earning power.

- 46% of 100.7 KGMO listeners have an income over $75,000.
- 14% of 100.7 KGMO listeners have an income of $60,000 - $74,999.
- 8% of 100.7 KGMO listeners have an income of $50,000 - $59,999.
- 9% of 100.7 KGMO listeners have an income of $40,000 - $49,999.
- 8% of 100.7 KGMO listeners have an income of $30,000 - $39,999.
- 7% of 100.7 KGMO listeners have an income of $20,000 - $29,000.
- 8% of 100.7 KGMO listeners have an income less than $20,000.

Occupation:Over 30% are employed as Owners, Managers or Professionals, 15% are employed as Trades people, 13% are employed in the Sales and Service industry and 12% are employed as Administrators or Clerical staff.

Education: 100.7 KGMO listeners are well educated.

- Over 36% are College graduates.
- Over 24% have attended community college.
- Over 34%  have a high school diploma.

Get your message out to thousands of potential new customers each week with 100.7 KGMO.

Lifestyle Profile

100.7 KGMO listeners are in their prime earning and spending years.

Home: 100.7 KGMO targets home owners. 76% of 100.7 KGMO own a home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

100.7 KGMO targets listeners with purchasing power.
 

100.7 KGMO Listeners

100.7 KGMO is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: 100.7 KGMO targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity:100.7 KGMO attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

100.7 KGMO has wide demographic appeal with consumers who have large purchasing power!

100.7 KGMO Coverage Map