Station Profile

Format & Call Letters

Country - WMOK AM

Format Description

920 WMOK plays the biggest Country music artists in America today. 920 WMOK plays today's Real Country.

920 WMOK targets affluent listeners 18 to 54 years old with the core audience in the 35-54 demographic. The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

Great Artists, Great Songs! 920 WMOK listeners tune in to hear the Country artists such as Keith Urban, Eric Church, Lady Antebellum, Blake Shelton, Zac Brown Band, Luke Bryan, Sam Hunt, Tim McGraw, Kenny Chesney, and many more.

920 WMOK's Country music format has quickly become a very popular at work choice for listeners.

920 WMOK allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

920 WMOK has wide demographic appeal with consumers who have purchasing power!

Age Composition: 920 WMOK targets the affluent 25-54 age group. 

Most of Country Radio listeners in America fall into the 25-64 age group. 

- 13% of 920 WMOK listeners are adults 65+.
- 15% of 920 WMOK listeners are adults 55 to 64 years old.
- 19% of 920 WMOK listeners are adults 45 to 54 years old.
- 17% of 920 WMOK listeners are adults 35 to 44 years old.
- 21% of 920 WMOK listeners are adults 25-34 years old.
- 15% of 920 WMOK listeners are adults 18-24 years old

Gender: 54% of 920 WMOK listeners are female and 46%% are male.

Occupation: 920 WMOK listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

Household Income: 920 WMOK listeners have high earning power.

- 38% of 920 WMOK listeners have an income over $75,000.
- 12% of 920 WMOK listeners have an income of $60,000 - $74,999.
- 9% of 920 WMOK listeners have an income of $50,000 - $59,999.
- 10% of 920 WMOK listeners have an income of $40,000 - $49,999.
- 10% of 920 WMOK listeners have an income of $30,000 - $39,999.
- 10% of 920 WMOK listeners have an income of $20,000 - $29,000.
- 11% of 920 WMOK listeners have an income less than $20,000.

Education: 920 WMOK listeners are well educated.

-  Over 30% Completed College or more.
-  Almost 20% Have completed some college.
-  Almost 38% Completed high school.

Investments: 920 WMOK targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 920 WMOK attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, and other outdoor activities. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousand of potential new customers each week with 920 WMOK.

Lifestyle Profile

920 WMOK listeners are in their prime earning and spending years.

920 WMOK targets home owners. 73% of 920 WMOK listeners own a home. A huge category with these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

The 920 WMOK is targeted to reach active consumers in their prime spending years.

920 WMOK Listeners Have Purchasing Power

The 920 WMOK targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

920 WMOK is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

920 WMOK Coverage Map